Meet Roan Smith
Over the last few years, I’ve built Smith Horsemanship from the ground up while working full-time in the horse industry, without major financial backing, investor funding, or owning a massive luxury facility.
Through practical strategy, consistent content, strong branding, and real-world results, we’ve grown Smith Horsemanship into a recognized brand with over 70,000 combined followers across social platforms, a fully booked horsemanship academy, a growing international audience, and consistent demand for horse training and mentorship.
We built that while adapting, relocating, working with limited resources, and figuring things out in the real world, not from theory.
Before building Smith Horsemanship full-time, I also worked in social media marketing and video production, which gave me a deep understanding of branding, content creation, audience psychology, storytelling, retention, and how to position a business properly online. That experience now directly shapes how we grow our brand and help others do the same.
On the horse side, we work with horses and students daily. From difficult and problem horses to complete beginners and developing horsemen, we constantly see the mistakes, patterns, frustrations, and bottlenecks that keep people stuck. That gives me a very practical understanding of what actually works, both in horse training and in building a business around it.
This consulting is not built on recycled business advice or motivational theory.
It comes from actively building a modern horse business in today’s industry while balancing horse training, social media growth, content production, academy systems, client management, branding, and real-world operational challenges every single day.
If you want honest feedback, practical direction, and insight from someone actively in the trenches of the horse industry, this is for you.
Who This Is For
• HORSE TRAINERS:
Improve your training systems, pricing, structure, client experience, and positioning.
• RIDING SCHOOLS & ACADEMIES:
Get help building programs, improving operations, attracting better students, and scaling sustainably.
• CONTENT CREATORS:
Learn how to grow your audience, create better content, improve retention, and build authority online.
• EQUESTRIAN BUSINESSES:
Branding, marketing, systems, social media, websites, offers, lead generation, and business growth.
Frequently Asked Questions
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Este Erasmus
An excellent place to learn real horsemanship, from groundwork to under-saddle training.
Dewald van Aarde
Roan’s knowledge, patience and passion are unmatched. I’ve improved in ways I didn’t think possible.
Nicole de Jager
Clear and precise groundwork, taught with patience and passion. I left confident and empowered.
